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3D Explosion Continues with Clash of the Titans and Harry Potter and the Deathly Hallows

January 26, 2010


In the wake of Avatar’s dominance at the box office (it just passed Titanic for #1 all time worldwide) studios are looking to convert their recent projects into 3D.  Heat Vision reports that Harry Potter and the Deathly Hallows Part 1 and 2 will be converted into 3D.  Warner Bros other film, Clash of the Titans, has already been undergoing the 3D conversion process as well. Unlike Avatar, these movies weren’t filmed with a 3D camera, so the studio has to convert them into 3D in post production.  The reported cost for this conversion is about $5 million, a small fee in the wake of $2 to $3 added to every ticket for 3D movies.

2010 is already looking to be one of the biggest years for 3D ever.  Already there is around 15 3D movies slated for this year.  Most of them are animated films, such as Toy Story 3 and How to Train Your Dragon, but other live action films, like Alice in Wonderland, are being converted to 3D as well.  The 3D craze has been building for years now as the process has advanced into various forms (Imax 3D, RealD) and studios can now charge more money for their 3D films.  It was announced a few months ago that blu-ray and HD televisions will be able to play 3D films by this upcoming summer.  Also, a 3D television network for cable is being developed.

Whether you like 3D or not it will be the future of cinema this decade.  Studios are always looking for new ways to get people back in the theatre, and with the cost of 3D tickets rising you can expect more films to undergo this process.  I for one enjoy the 3D experience because it is something I can’t get at home, and with movies like Avatar it enhances the visual experience.  The 3D movies of the 70’s were more of a gimmick, with things purposefully flying at you in the screen.  Now instead, 3D adds that extra element that totally  immerses the viewer into the film.

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